从长尾理论看网络广告     

石蓉蓉 《新闻界》2008,(4):164-166

本文依据长尾理论的理论基础,通过梳理网络营销平台上所发布的网络广告的生存现状,探讨这部分网络广告的有效投放策略。  相似文献   

美国图书馆超联盟的形成机制--非零和合作博弈   总被引：7，自引：1，他引：7  

蒋丽艳  蒋丽红 《新世纪图书馆》2004,(3):73-75

文章论述了美国图书馆超联盟的形成机制及其潜在的驱动力量。  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

不同关系港口间的博弈     

叶大鲁  王磊 《上海海事大学学报》2017,38(2):29-32

为研究港口间存在的领导-追随、竞争-竞争、合作-合作和合作-竞争等多种关系对港口吞吐量和收益的影响,构建博弈模型分析比较不同关系下的港口的吞吐量和收益.研究结果表明:(1)对于处于领导地位的港口而言,在领导-追随关系下的收益和吞吐量大于在竞争-竞争关系下的吞吐量和收益;对处于追随地位的港口而言,情况恰好相反.(2)在主从关系中,虽然处于领导地位的港口有较大的先发优势,但港口双方也有合作的积极性.由于背叛行为可能会出现,政府应该加强对港口的监管.  相似文献   

Export market orientation behavior of universities: the British scenario     

Yousra Asaad  Geraldine Cohen 《Journal of Marketing for HIGHER EDUCATION》2015,25(1):127-154

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.  相似文献   

Employ Game Teaching Method in the Primary School English Classroom     

LV Chun-jia 《海外英语》2015,(3)

on the basis of linguistics, psychology and other related theory, we should carry out game teaching method to make students learn easily and happily because of the lack of interest and other problems i...  相似文献   

刍议“大西柏坡”的红色旅游市场营销策略     

王鹏 《武汉职业技术学院学报》2011,10(5):118-120

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。  相似文献   

面向新生的“微视频+代入式体验”信息素养教育研究     

洪跃 《图书情报工作》2019,63(20):88-95

[目的/意义]基于建构主义学习理论，借鉴翻转课堂先进理念，以提高个人信息素养能力的初学者为主要教育研究对象，调研分析其个性特征、信息行为和教育方式偏好。[方法/过程]通过调研分析，总结教育方式与学生需求之间的矛盾成因，提出面向新生的"微视频+代入式体验"信息素养教育创新模式，着重分析模式特点、构建策略和实施方案，并提出可行性组织策略。[结果/结论]"微视频+代入式体验"信息素养教育新模式，综合运用微视频所特有的视觉冲击力，克服教师语言抽象化的不足，同时通过代入式情境体验，完成知识吸收内化、高层次思维认知，有效提升学生的信息素养综合能力。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

优秀沙排运动员薛晨肩关节脱臼的运动功能康复训练效果分析     

罗晨  张梦雪  薛晨  林万珩 《北京体育大学学报》2017,40(6):60-65

摘要：目的：通过对我国优秀沙滩排球运动员薛晨肩关节脱臼术案例进行分析，探索优秀运动员备战奥运会期间从手术后到重返训练场间的身体运动功能康复训练安排。方法：借鉴重返赛场训练的方法手段，从康复医学、体能训练和运动表现等多学科角度设计有针对性的康复训练方法。通过对比训练前后关节活动度、肌肉力量、功能动作筛查结果以及下肢力量爆发力测试结果检验以优秀沙滩排球运动员肩关节脱臼为个案分析重返赛场的可行性训练策略。结果：通过10周身体运动功能训练，运动员下肢爆发力、损伤侧肩关节内外旋活动度、均有所增加。功能动作筛查分数降低。但损伤侧肩关节内旋肌力、腹侧核心耐力有所下降。结论：以优秀沙滩排球运动员肩关节脱臼重返赛场的训练策略为个案分析，探索从运动损伤术后至重返赛场训练过程的周期安排、训练方法的有效性；通过科学整合康复训练、体能训练和专项技术训练不同训练内容，循序渐进的帮助运动员恢复专项技术和运动能力。  相似文献